1)
Busy Lifestyles
Mean That Russians Eat Rapidly
Due to rapid economic development, the lifestyles of
Russian consumers are becoming more hectic.
Particularly for those living in large cities
such as Moscow and St Petersburg, the pace of life is getting very fast..
Consequently, the desire for foodservice options where food can be consumed
rapidly increased significantly over the last few years.
2)
Further
Consolidation and New Players in the Market
Over the year the market welcomed well-known
international brands such as the US chains Dunkin’ Donuts, Burger King and
Wendy’s, Finnish brand Hesburger, Australian brand Country Chicken and others.
Gradually, the Russian foodservice market is becoming
more consolidated, with every year chained players gaining share against
independents.
3)
Russian
Foodservice Gradually Takes on the Health and Wellness
Over the review period Russian consumers demonstrated
increasing concern for health and wellness. The “healthy living” trend came
from Western Europe, and gradually entered Russians’ conscious. 
oh, one more question...
ReplyDeletewhat is more important for you: the speed of life according to your last post and the ability to have a fast service (as a sequence) or an opportunity to go out in the evening and relax with friends watching some soccer game (from your segmentation part)? how are you going to mix these two prospectives?
Anna
There is no any problem, as you can easily see. First of all, we are not going to set any standards of eating time, so, if any person need a snack, he can easily do it in our restaurant at any time. But there is also an oppotunity to stay in the restaurant longer and to relax with friends in the evening, to watch game... whatever. These two options do not contradict to each other.
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