STAR MODEL

STAR MODEL ANALYSIS

     This is a small part of the research made by our Russian specialists... Nice to look at and easy to understand, if you are interested. Check the table below for more details! 

     



       STEEPLED factors assessment

Factor	Positive magnitude	Negative magnitude	Total magnitude	Remarks
Political	+1	-3	-2	Although small business receives certain support, severe corrupt practice in all levels + harsh sanitation, fireguard norms
Economic	+3	-1	+2	Although, economic growth is fragile (due to dependence on exports of resources ), economic environment in Moscow is rather positive and lucrative for restaurant business
Social	+3	-1	+2	Alike previous factor, we are more interested in social reality of Moscow and other large cities, rather than cheerless state of welfare of irrelevant (for case of Hooters) social strata
Technological	+2	-1	+1	Although affordable telecom, poor postal service, logistics and road infrastructure
Environmental	+1	-0,5	0,5	Although environmental norms are undemanding, high level of pollution
Legal	+1	-3	-2	Corruption is as widespread in large cities, as elsewhere.
Ethical	+2	-1	+1	Although westrenization, certain forces pursue return to traditional norms and lifestyle
Demographical	+2	0	+2	Moscow and other large cities have growing population that is lucrative for Hooters.