What is Russia? What is Moscow? I have no idea – I’ve never been. All I know is basically this: Luckily, the Russian team provided me with detailed analysis about the market competitiveness. Their specialists conducted SWOT and STEEPLED analyses, and there was something about Hofstede too. If anyone is interested in the documents – leave a comment and I would be ready to send you those via e-mail.
The main ideas are as follows.
- Rich natural resources, size of domestiс market, exporting capabilities and highly educated population are named among the strengths of the market.
- Inefficient and corrupt institutional framework, quality of education, high level of monopolization, unstable financial situation, insufficient access to finance for business and level of business sophistication are the weaknesses and possible threats of Russian market.
http://www.bal-con.ru/news/2011-02-21/glava_rosstata_konstatiruet_rost_blagosostoyaniya_rossiyan/
http://www.bfm.ru/news/2011/10/20/uroven-bezraboticy-v-rf-kolebletsja-ot-1-1-do-48-9.html
http://www.vedomosti.ru/politics/news/1486218/kudrin_s_rostom_srednego_klassa_v_rossii_nazrela
However, the conclusion about the situation in general is positive. The combination of these pluses and minuses in our case makes the entry reasonable.
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